Cinema’s Re-Open for Summer Blockbusters

After a long winter lockdown, last month saw the reopening of cinemas across the UK and the next few months are set to be as big as ever with a summer of blockbusters around the corner.

After just a few weeks of opening, people have been swarming back to the cinema, with 4.7 million admissions seen, almost at pre-pandemic levels of capacity, as people are immersing themselves in shared experiences once again.

With many more releases set to follow the huge success of Peter Rabbit 2, which saw box offices report their highest ticket sales in over a year, with an audience of 1.7 million and £12m turnover to date, there is great opportunity to position your brand alongside the latest blockbusters with cinema advertising.