Digital Out of Home grows 28% in Q1 2017
Digital OOH revenue accounts for 42% of the total Q1 revenue of £252 million.
Outsmart, the trade body for the Out of Home (OOH) industry – advertising that reaches consumers while away from their homes, has announced that Digital OOH revenue reported for the quarter January to March 2017 is £107 million, up by a significant 28% on Q1 2016. Digital now accounts for 42% of all Out of Home revenue, an increase of 9.4 percentage points on Q1 2016.
Total Out of Home revenue for the quarter is £252million. This is broadly flat year on year, but revenues in the last 12 months (to the end of March) are up 3% on the prior 12 months.
Justin Cochrane, Chair of Outsmart, comments that, “the transformation of the Out of Home medium continues with further investment in digital. State-of-the-art inventory and technology continue to enable advertisers to benefit from the flexibility and dynamism of digital Out of Home, as well as complement or amplify classic Out of Home campaigns.”
Download a breakdown of all previous OOH revenue figures here.