With just 3 weeks until Christmas, it won’t be long before thoughts turn to hopes and aspirations for 2022 and resolutions for the New Year are made.

With the usual motivators of getting fit, trimming the festive season excess, and beating the winter blues, January and February are the busiest months of the year for gyms, who see a significant uplift in footfall as new gym memberships spike and fitness fans get back to the grind. This proves a great opportunity for brands to reach a motivated audience at a time when they are willing to spend on themselves, to help achieve their lifestyle goals and resolutions.

We’ve helped brands reach over 4 million gym & health club members for over a decade and are the leaders in health and fitness out-of-home media, with a portfolio of over 950 gym locations including David Lloyd, PureGym, Nuffield Health and Virgin Active.

Our expansive portfolio offers brands a wealth of opportunity to target specific audience types, from students to affluent 55+, at a time when they are receptive to advertising messages through the use of high-impact 55″ digital advertising screens, sampling and ambient media.

For more information on how we’ve helped other brands achieve their campaign goals, please see our case studies.