The challenge

To drive trial of Alpecin sport caffeine shampoo and educate gym goers on the link between regular exercise and hairloss.

What we did

Ran a shampoo swap where gym goers had to deposit their existing shampoo bottles in a branded unit and fill out a form to receive a full size bottle of Alpecin. This was supported by information leaflets and 6-sheets around the clubs.

The results

Alpecin were able to communicate with 75,470 gym goers across 15 Total Fitness health clubs, reaching a total 2 weekly footfall of 301,875.

Alpecin sampling advertising health club