The challenge

Audio brand ‘Beats’ wanted to introduce their new ‘X’ wireless headphones to an audience in a buying frame of mind.

What we did

Displayed multiple eye-catching, creative designs on our dynamic mall D6’s to showcase the benefits of the product. Choosing malls with an EE store, they also ran a promotional offer to drive shoppers in-store to pick up a deal on the headphones.

The results

The campaign reached 11m shoppers in proximity to EE stores across the 2 week period.

Beats D6 in shopping mall