The challenge

Flair toys wanted to introduce their new Ben10 hero toys to young families.

What we did

With our playhouses filling with families during the summer holiday months, they utilised eye catching D6 screens and activity sheets to engage both children and their parents with Ben10 and the new toy range.

The results

The campaign reached 350,000 young children and parents during the busy 2 week campaign.

Ben10 Toys D6 Family Soft Play Centre