Colgate Plax

The challenge

Colgate wanted to increase sales of their cool mint mouthwash, by reaching appearance centric and health conscious people.

What we did

We distributed 200,000 samples across 200 gyms positioned in a branded dispenser by the changing room, ensuring the product was delivered at the point of use to their target audience at a contextually relevant time.

The results

The campaign was hugely popular –  “I have never seen a more popular product sampled in our gym, they ran out in 3 days”.