The challenge

A regular booker with Boomerang, Universal Music continued their run of mall campaigns for Eminem’s new album ‘Revival’, which they wanted to drive CD sales of during the busiest retail period of the year.

What we did

We tailored an HMV mall pack of D6 screens, enabling them to run the campaign the week before and during its release, driving the high traffic of Christmas shoppers into a nearby store to purchase a CD.

The results

Revival became his record breaking 8th UK #1 album!