The challenge

For the third year running, female hygiene brand Femfresh aimed to reach active women at the point of use in a discreet way to promote and drive trial of their wipes.

What we did

Ambient media allowed Femfresh to reach women in gym and leisure centre changing rooms. Locker and shower vinyls delivered communication at a relevant time and samples with a money off coupon encouraged trial and future purchase of the product.

The results

Throughout the campaign, Femfresh were able to reach 1.7 million women in a personal and contextually relevant way.