Hula Hoops

The challenge

To promote their low calorie ‘Puft’ crisps, Hula Hoops wanted to reach a health conscious audience, who still like to snack and eat on the go.

What we did

Knowing that 60% of people who go to a gym regularly eat on the go, they ran both digital and static 6-sheets across health clubs and leisure centres, with eye-catching, colourful creative.

The results

The campaign grabbed the attention of 2.7m gym members whilst health and well-being was front of mind.