Kellogg’s wanted to promote their new Rice Krispie multi-grain shapes breakfast cereal to young families.
What we did
Placed 700,000 samples in our Playhouse network over the busy summer months with regular top ups of the bespoke sampling unit. The family-friendly message was reinforced by colouring sheets, redemption coupons & six-sheets.
The challenge was met with a well organised and effective campaign which was a major success. The samples were hugely popular and Kellogg’s received 6% redemption on their 50p off coupons.