Meridian Foods

The challenge

Meridian Foods wanted to drive trial of their new protein rich nut bars in an active environment.

What we did

Knowing 31% of members will buy a new brand if they can try a free sample first, we ran a sampling campaign, supported with sport-specific D6 copy, to get the product directly into the hands of their target audience.

The results

10,000 bars were handed out as a post-class snack, and feedback showed they proved to be a big hit with members!