Pronamel Health Club advertising

The challenge

GSK wanted to target female gym goers, seeking Brand Awareness, an uplift in sales and to emphasise healthy teeth as a necessity to a healthy lifestyle.

What we did

Dispensed 100,000 samples in female changing rooms in branded units along with mirror vinyls, branded yoga mats in exercise studios, 6 sheets in female areas of the gym and coupon postcards providing a redemption mechanic.

The results

70% said that they enjoyed seeing the adverts, 74% agreed the points made in the ad were relevant, 64% agreed that they would remember it was for Sensodyne Pronamel and 60% of the respondents said they would try the brand.