The challenge

Ribena wanted to get their brand new Ribena Minis children’s drinks into the hands of parents with young children during the busy Easter holiday period.

What we did

We distributed 500,000 bottles (125,000 litres of Ribena!) across 200 playhouse sites. These were given out by staff to parents with young children as a take-home gift, ensuring trial of the product.

The results

Post-campaign feedback showed the product was a big hit amongst visitors and parents were delighted to receive a free sample.

Ribena sampling in playhouse