Sky Now TV
Sky wanted to advertise the Premier League fixtures on Now TV in a fitness environment at a time when members might be thinking about what to watch on TV.
What we did
Multiple different pieces of copy were used across different regions at different times in both Health Clubs and Leisure Centres to reach their target audience in a relevant and engaging manor.
The campaigns were seen by 4,730,00 people whilst in their leisure time and thinking about what to watch on TV.