Subway Health Club advertising

The challenge

To raise awareness among health conscious young adults of the 300 calorie low fat options Subway offer as well as changing perceptions in general to Subway as a healthier brand.

What we did

Ran a national campaign across health clubs and leisure centres using both static 6-sheets and D6¹s. The creative featured well known Olympic champion Louis Smith endorsing Subway.

The results

The campaign received 75% prompted and 59% unprompted recall with respondents significantly more knowledgeable about Subway¹s low fat options and much more likely to purchase a low-fat sub.

Subway D6 in health club