The challenge

Sure wanted to promote their antibacterial odour fighting deodorant to active females in an environment where deodorant will be used.

What we did

Fitting perfectly into the gym environment, they utilised both D6 and TV screens across our Pure Gym network for complete club exposure, enabling them to run a full TV advert as well as full motion copy.

The results

Post campaign research showed that future purchase intention of the product rose by 6% from pre to post campaign.

Sure D6 outside health club changing rooms