The challenge

Lancaster Toyota Group wanted to promote their deals for the brand new C-HR model in close proximity to their regional dealerships.

What we did

Starting in March when the new model was released, they utilised both digital and static 6-sheet posters in nearby David Lloyd and Pure Gyms, encouraging a local, affluent audience with the financial capital to buy a new car, to visit the dealership.

The results

The campaign reached a footfall of 1.3m people in close proximity to dealerships throughout the 4 week campaign.