Yu! Playhouse advertising

The challenge

Yu Fruit, the healthy snack suppliers were looking to utilise the young family network of Playhouses and to offer parents a healthy treat option.

What we did

After an initial sampling campaign, garnering all-important feedback a deal was struck so that venues could buy stock and sell it over the counter at a favourable mark-up in venues as well as giving parents a health treat choice. All ably supported with table-top media messaging and six-sheets.

The results

Boomerang’s Playhouse network played an important part in this fledgling healthy snack company getting a toe-hold into the conciousness of parents looking for a healthy treat alternative. Yu Fruit are now sold in major supermarket chains and are going from strength to strength. The partnerships with our network are still going strong and continue to this day!