Russia 2018 World Cup Opportunity

Russia 2018 World Cup Opportunity

The wait is over. 4 years of anticipation (and 52 years of hurt) has built up to today – the start of the Russia 2018 World Cup.

World Cup fever has swept the nation so far on the build up to the start of the tournament. The St George’s flag is proudly displayed across cars and bedroom windows across the UK, and brands and businesses alike are using the footy fever in a bid to engage with their consumers and drive sales.

This years tournament is due to boost UK ad spend by £40m, taking into account both the extra money spent by advertisers seeking to reach World Cup audiences and reductions by advertisers looking to avoid this competitive period.

The opportunity is obvious for advertisers, world cup fever is the perfect excuse for football loving brits to watch TV games, hit the pub, catch up on social media and chat about the games with their mates. It really will be a topic to rival Love Island over the course of the summer.

For brands looking to engage with these football fans whilst they’re active, and inspired by the world cup, Boomerang’s active advertising networks provide the perfect fit to reach them in a contextually relevant environment. Through our health club and leisure centre networks, we could support your brands world cup activity with a campaign that reaches football fans whilst they’re in an active environment.

What’s more, our leisure centre 5-a-side pack is the match winning formula to position your activity around football fans re-enacting their idols after the inevitable early exit of the England team.

It’s not too late to run a campaign over the duration of the world cup, so get in touch today to see how it could support your summer campaigns.

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