2017 breaks UK adspend record
UK advertising expenditure grew 4.6% to reach £22.2bn in 2017. According to the Advertising Association/WARC Expenditure Report – the UK’s definitive advertising…
Entries by boom
Monthly fitness spend reaches £110
In last month’s hot topic we touched on the change of culture being seen in millennial’s who are now spending huge amounts on their health and fitness, despite…
Londoners’ attitude to fitness
New research from Virgin Active has revealed that half of Londoners see their gym membership as an investment in their health rather than a cost, whilst 43% see…
OOH grows 4.3% in Q4
Outsmart, the trade body for the Out of Home industry has announced that Out of Home revenue reported for the quarter October to December 2017 saw the total…
Playcentre advertising network expansion
We are expanding our playhouse network, with the installation of additional digital 6-sheet posters, taking our estate to 100 digital sites – just in time for the Easter holidays!…
Playcentre video
To coincide with the expansion of our playhouse digital network to 100 sites, we have created a video so you can see the playhouse environment and our media formats in action…
OOH boosts market share
A study, commissioned by out of home specialist agency Rapport in assocation with the IPA, has proven that using OOH in a campaign boosts market share by more than a third…
The best of 2017…
2017 was an exciting year for us at Boomerang. April saw the launch of our D6 screens across our playhouse network, seeing some great launch advertisers including…
Boomerang celebrate Black Friday
We’re getting in the Black Friday spirit here at Boomerang and offering you 25% extra free space when you book a mall campaign in the next 2 weeks* to run between…
42% increase in gym members’ spending
January and February is a key time to target a huge number of motivated gym goers, when they are spending 42% more on social activities, new clothes and products…
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