Diabetes UK wanted to promote their Swim22 fundraising challenge to active individuals who may be interested in charity challenges and encourage sign ups for this event.
What we did
We utilised our health club and leisure centre networks and ran the campaign in 150 venues with swimming pools over a 3-week period.
Diabetes UK saw great results from this campaign:
“We ran geo-targeted activity (alongside the OOH campaign) to retarget devices that were seen in the gyms that had the digital screens. During the OOH campaign, we saw and increase in the event name searches and the campaign hit target.”
Lou Barton, Manifesto Agency on behalf of Diabetes UK