Lynx

The challenge

Lynx wanted to advertise their Ice Chill range in front of a young male audience at a contextually relevant time.

What we did

We developed an ambient campaign using mirror vinyls in the locker rooms and weights areas of Pure Gyms encouraging members to actively engage with the campaign by scanning a Spotify code.

The results

The campaign reached a total footfall of 1.8m members across our Pure Gym network.